Humanize your B2B tech message—so the right buyers really get it.
You have the right expertise, but is the wrong message holding you back? Let’s tell a story that speaks to humans, not robots—so your ideal buyers can choose you with confidence.
You’ve got the right expertise. But you know it takes more to crack B2B tech markets.
If you’re growing your B2B tech business, some of these challenges might sound familiar:
• “We spent time and money on our website. So why aren’t we seeing the results we expected?”
• “We know our specialty inside out. But we’re unsure how to make buyers understand why they need us.”
• “So many competitors sound just like us. How are we going to stand out from the rest?”
Until you get a grip on your messaging and brand story, you’ll hit the same walls again and again.
Leave the buzzwords behind. Speak with a human voice.
B2B tech marketing is hard work. But the way we communicate often makes it even more challenging.
We talk in buzzwords everyone else uses.
We use jargon only we understand.
We treat prospects like decision-making machines that just need the right technical input.
I help you find a better way—by developing a message that connects with human beings.
Together, we can get inside your audience’s world. We can craft a story that speaks to their wants and needs.
The goal: to make your ideal buyers understand why you’re the right choice for them.
Tech communication that talks like people do
Stand out with brand and website messaging.
We'll turn your expertise into something prospects can understand and get excited about.
Make your value feel real with strategic storytelling.
Work with me to craft narratives that help buyers see you as a partner in their success.
Build trust with expert authority.
Let’s work together to showcase your industry insights in a voice that’s unique and accessible.
Client success
I have had the pleasure of working with Garner for several years, and his responsiveness and ability to quickly grasp our business and vision have been outstanding. He consistently delivers excellent work quality, from developing strategic messaging and brand positioning to creating compelling content that drives our marketing and sales efforts.
Garner excels at aligning messaging with our business goals and conveying complex ideas in a clear, persuasive manner. Collaborating with him has been seamless and highly productive. I highly recommend his expertise to any company looking to refine its strategy and content.
– Scott Garretson, CEO and co-founder, PrevailHQ
Why partner with me?
• I specialize in B2B messaging and storytelling: I combine hands-on experience as a communicator with a strategic approach to help clients speak in an authentic voice.
• I craft solutions to reach people where they are: As a trained ethnographer, I look to understand your audience and build messaging from the bottom up, not top down.
• I translate complex tech into stories that make sense to decision-makers: With experience in SaaS and custom software, I know how to cut through technical detail and make your value clear.
Ready to get started?
1. Schedule a free 30-minute strategy call to discuss your current challenges and goals.
2. Talk through what's working and what's not to see if my approach fits your needs.
3. Explore next steps to humanize your message and showcase your expertise—so B2B tech buyers understand why you’re the right choice for them.