A strategic partner for your B2B software business
Want to stand out, build trust, and win high-value customers?
Learn how my experience and human-first approach can make your value crystal-clear for buyers.
Who am I?
Message architect
For over 10 years, I’ve worked with diverse clients to showcase their unique value for B2B buyers. I excel at distilling complex ideas into messages and stories that resonate with decision-makers.
I’ve helped specialized firms like Beyont and PrevailHQ reach their audiences through messaging, content, and thought leadership. And I’ve worked with enterprise platform vendors such as Emplifi and Treasure Data to execute their content marketing programs.
As a seasoned marketing writer and communicator, I don’t just create strategies and walk away. Instead, I’m ready to roll up my sleeves and work with you to get things done.
Human-to-human strategist
I thrive on discovering what makes people tick—and developing strategies to turn knowledge into action.
Early on, I worked as a research analyst in Middle East politics at the Brookings Institution. I then trained as an ethnographer at Harvard University, learning how to conduct research into human culture and behavior.
Today, I bring an insight-driven mindset to my work for B2B companies. I follow the evidence to understand the human beings behind business decisions—so we can tell more effective stories and deliver messaging that speaks to the right people.
Tech industry specialist
As a copywriter and associate at WebINTENSIVE Software, I learned about the business of custom software development and enterprise tech services at first hand.
Since then, my work with various clients has familiarized me with the SaaS and startup ecosystems. I’ve honed my skill at communicating about complex topics like digital transformation, data analytics, and AI.
This diverse experience helps me hit the ground running for my clients. I’ve worked across different business models and technical domains. That means I can quickly grasp the value you provide and translate your expertise into messages that connect with business buyers.
Who are my clients?
I work with high-expertise, tech-driven B2B firms such as:
• Custom software developers and consultancies
• Enterprise SaaS data platforms
• Niche providers of B2B services
Big or small, my clients all need to cut through complexity and build deep understanding of their value.
That’s where I excel.
Project examples
PrevailHQ: An enterprise SaaS startup finds the right voice.
· Partnered with an enterprise SaaS startup to rebrand with a new mission and positioning, based on in-depth conversations about competitive landscape and buyer needs.
· Developed strategic messaging frameworks including brand narrative, product descriptions, and expert content to educate buyers about core value proposition.
· Delivered a clear, unified brand identity with aligned messaging frameworks and buyer-focused content across all channels.
Beyont: Industry specialists establish credibility and value.
· Created messaging and content for a specialized B2B service provider, starting with discovery to understand its unique positioning and value proposition.
· Collaborated with leaders to develop a content strategy, calendar, and topic ideas to establish the firm as an authority in its niche.
· Partnered with internal subject-matter experts to translate their insights into authoritative articles and a white paper showcasing the company’s solution.
Emplifi: An AI-powered SaaS platform elevates its story.
· Created B2B content to support new positioning, voice, and marketing initiatives after an enterprise rebrand.
· Developed long-form educational materials using in-house research, data, and insights to showcase the benefits of intelligent automation.
· Distilled complex features and value into simple, clear communication to help B2B buyers make confident decisions.
Treasure Data: An enterprise customer software firm showcases advanced data solutions.
· Created on-brand content to help buyers understand complex technologies featuring data unification and analytics.
· Partnered with in-house team and subject-matter experts to develop long-form articles and infographics.
Translated technical concepts into clear, actionable insights, highlighting how data expertise helps firms make smart decisions.
My approach: B2B with a human voice
In B2B marketing and sales, we often get tangled up in technical detail and industry-speak.
But businesses are still run by people (at least for now!).
So how can we avoid talking like robots and connect on a deeper level?
Evidence-based strategies
We all get into trouble when we rely on assumptions. Instead, I seek out up-to-date insights into how people actually think and behave.
Bringing emotion into the mix
Facts and logic only take you so far, even in B2B. We’ll work together to humanize your message and build connections with your audience.
A buyer-centric perspective
Generic, company-focused messaging only holds you back. We’ll draw on customer research and step-by-step frameworks to target your buyers’ needs.
Stories that grow connection
Nothing beats the power of storytelling to sway hearts and minds. I help you find and tell authentic narratives that speak to your ideal buyers.
Making the complex simple
Your buyers want to understand—but we need to help them. I partner with you to eliminate mixed messages and say what matters most.
Collaborative partnership
Meaningful action begins with your leadership and team. I’ll work with your people to make the most of their deep knowledge and expertise.
Let’s get to know each other.
Schedule a 30-minute session with me to evaluate your needs, challenges, and possible solutions.